What is true comfort? Find out how to feel special every day
The real comfort: the new Pompea advertising campaign that celebrates the comfort and beauty of every woman
WHAT IS TRUE COMFORT?
COMFORT, SOFTNESS AND FREEDOM OF MOVEMENT, BUT ALSO BEING ABLE TO EXPRESS YOUR PERSONALITY, ALWAYS FEELING YOURSELF.
Pompea returns to TV with an advert that talks about comfort and inclusion, giving voice to women and the beauty of diversity . The concept of the new advertising campaign, which also involves social and digital channels, reflects all the values and themes dear to the brand: daily comfort, sustainability, inclusiveness of sizes and valorisation of the uniqueness of every woman.
Testimonials of the new Pompea women's underwear collections are women who express the beauty of normality and simplicity. Women of different origins, skin color and physical type, but united by the desire to be able to express themselves freely, also through the choice of underwear that 100% reflects their personality and style, without giving up comfort and maximum freedom of movement. Immersed in a minimal environment with essential lines, with soft lights and delicate light contrasts, the women protagonists of the commercial are free to move and express their personal ideal of comfort, which can be softness, flexibility, harmony, but also spontaneity and balance, with themselves and with others.
POMPEA UNDERWEAR THEREFORE BECOMES A REFLECTION AND EXPRESSION OF A FREERER WAY OF BEING AND CLOSER TO DAILY NEEDS. UNDERWEAR DESIGNED FOR ALL SHAPES AND TO MAKE EVERY WOMAN FEEL COMFORTABLE.
NEW POMPEA WOMEN'S UNDERWEAR LINES: SEAMLESS, ECO FRIENDLY AND COTTON PLANET
The feeling of comfort and maximum freedom of movement are fundamental requirements when it comes to underwear. The new women's collections - Seamless, Eco Friendly and Cotton Planet - aim to redefine the boundaries of trendy comfortwear by introducing a new concept of "Real Comfort" , designed for all women who want to live their daily lives without constraints.
The Seamless collection is made up of garments designed to guarantee maximum adaptability and best satisfy daily needs. Comfortable, soft and skin-friendly briefs and brassieres, made with high quality materials, minimal stitching and particular anatomical areas thanks to the ODOR CONTROL Q-SKIN ® yarn by Fulgar. The same wearability and practicality characteristics are also reflected in the Eco-Friendly and Cotton Planet collections, two lines of sustainable women's underwear, made with recycled fibres, such as the Q-NOVA ® fiber by Fulgar, or with organic and certified cotton jersey fabrics GOTS.
The common denominator of these collections, in addition to the pleasant fit and the design designed to naturally support and enhance the shapes, is the full traceability and careful selection of materials , which have always distinguished Pompea underwear.
EXPRESS YOUR PERSONALITY AND YOUR IDEAL OF "REAL COMFORT" TO THE BEST, DISCOVER ALL THE POMPEA WOMEN'S UNDERWEAR COLLECTIONS!