POP-UP store Pompea x Mauá: sustainable fashion and green mobility
An event between sustainable fashion, recycled materials and green mobility in the heart of Milan
The fashion industry is experiencing a moment of profound transformation. More and more brands are choosing to embrace sustainable fashion, introducing collections made with sustainable fabrics and recycled materials. A necessary change to respond to the growing attention of consumers towards the environment and to concretely contribute to reducing the environmental impact of the fashion sector. Among the companies that have chosen to undertake this path there is also Pompea , which contributes to the change towards a more responsible sector by offering more sustainable, accessible, innovative and always current clothing , also through targeted collaborations with companies that share the same green vision, such as Fulgar and MAUÁ .
POP-UP Pompea in Milan: sustainable fashion and recycled materials in the spotlight
From March 24th to 30th, Pompea opened a temporary POP-UP store in the heart of Milan, in Corso Garibaldi 38, celebrating sustainable fashion in all its forms . The event was born from the collaboration with Fulgar , a leading company in the production of innovative yarns, and MAUÁ , a brand of electric bicycles with a distinctive design and a green soul. Two apparently distant worlds met to launch a common message: it is possible to live and dress more consciously, combining style, technology and respect for the planet .
The star of the event was the Q-CYCLE by Pompea line, a collection of sustainable underwear and clothing made with Fulgar's revolutionary Q-CYCLE yarn. The store presented collections of men's and women's underwear, shirts and sportswear, all sharing the use of Q-CYCLE yarn . A virtuous example of textile innovation that transforms waste destined for disposal into high-performance, resistant and at the same time soft and comfortable fibres.
Q-CYCLE: the future of sustainable fabrics according to Fulgar
The Q-CYCLE collection represents a concrete step towards a new way of thinking about fashion. At the heart of this project is the Q-CYCLE BY FULGAR® yarn , a recycled polyamide fibre, created in collaboration with BASF and based on the ChemCycling® process. This process makes it possible to transform difficult-to-dispose of waste, such as used tyres, into a circular raw material for textile production. The resulting yarn maintains the same performance as virgin polyamide, ensuring resistance, elasticity, softness and durability . ISCC PLUS certified, Q-CYCLE demonstrates Fulgar's commitment to responsible textile innovation , helping to reduce CO₂ emissions and the use of fossil resources. A cutting-edge material that, thanks to the collaboration with Pompea, takes shape in underwear and clothing that combine quality, comfort and sustainability in every detail.
Discover the new Pompea underwear collection:
Fashion and sustainable mobility: the synergy between Pompea and MAUÁ
The Pompea x MAUÁ project wanted to extend the concept of sustainability beyond the world of textiles. What made everything even more special was the collaboration with MAUÁ, an Italian e-bike brand with a minimal design and an eco-friendly soul . For the occasion, two customized Pompea x MAUÁ electric bicycles were created, a true statement of style and green awareness. The elegant and functional e-bikes are equipped with batteries that are tracked and disposed of according to environmental regulations, helping to promote conscious urban mobility and strengthen the commitment to 360° sustainability.
How to choose sustainable clothing: the Pompea proposal
The experience of the POP-UP store in Milan has highlighted how fashion can be a powerful vehicle for change. Choosing sustainable clothing today means going beyond simple aesthetics : it is a conscious stance that concerns materials, production processes and the supply chain.
The Q-CYCLE by Pompea line, born from the collaboration with Fulgar, perfectly embodies this approach: sustainable underwear for men and women, t-shirts andjogger pants made for everyday use with an innovative yarn obtained from waste that is difficult to dispose of, such as used tires. The result is comfortable, long-lasting, environmentally friendly garments that express a new way of understanding fashion .
With this proposal, Pompea promotes a reflection on daily choices, proposing a fashion that seeks to balance style, functionality and attention to the environment .
Discover the entire Q-CYCLE collection on the Pompea website and get inspired by forward-looking fashion!